Team
Project Lead
Stephan Karpischek - Strategy, Technology, Research
Florian Resatsch - Strategy, Business Development, Research
Research Associates
Daniel Michelis - Research
Uwe Sandner - Research
IEB Students
Bin Ge - Marketing
Stephan Hamacher - Strategy, Business, Project Management
Anne Hoepfner - Business
Jan Michael Ihl - Design
Miriam Kallischnigg - Business
Johannes Scholl - Technology, Design
Consultancy
Mark Butler - Cultural Scientist and Visionnaire
Peter Stulz - 3D Graphics
Project Partners
Nokia - Mobile Phones, NFC support
NXP (former Philips Semiconductors) - RFID Tags, NFC Support
Kaufhof - Evaluation, Shopping environment
xonio.com - Content Provider
TIC-mobile - Distribution and Technology Partner
Sinfos - High Quality Data
GS1 Germany - Global Standards Organisation
Project Sponsor
TNS Infratest - Market Research & Shopping Experience