We are happy to announce that we will give a talk about RFID and consumers at the 8th ECR Day in Hamburg, Germany.
The talk will cover new ideas on future interaction at the point of sale, as well as how to make use of Near Field Communication in retail industries.
The 8th ECR Day will be held from September 11th to 12th. The organizers expect more than 1400 participants and 500 companies to attend the event.
Get the programme here
Link to the event website
If you are interested in RFID and the implications the technology has on future retail scenarios, your visit is highly appreciated.
For more questions, contact Florian Resatsch (see team website).
August 22nd, 2007
resatsch
AIRTAG introduced a new point of sale Kiosksystem. The system is able to read RFID tags and cards (13,56MHz). What’s interesting is, that they focus on the NFC frequency band, although the obvious target group is retail business (mainly using the UHF tags). Therefore the intended interaction seems to be mobile phone/card -> kiosk, rather than product -> kiosk.
For more information check their website: http://www.airtag.com/AIRKIOSK.html
Provided functions of the kiosk include:
- Express ordering kiosk
- Contactless payment
- Identification and animation on the POS
- Loyalty and couponing
- Interactive advertisement
If you are aware of any locations where this kiosk is already introduced, let us know.
July 15th, 2007
resatsch
We will be doing a lecture and workshop at one of the most important hacker events this year: Chaos Communication Camp takes place every four years near Berlin. This year from 8 to 12 August.
The lecture is titled “Fun with NFC Mobile Phones” and is scheduled at Day 3, 10 August at 12.30 pm. If you are interested, please give us a visit. We are looking forward to seeing you there.
The lecture will give an extensive overview over NFC technology, available devices, current and future applications. We will also show what we have done with NFC so far. In the workshop we will give a short introduction into building your own NFC applications.
July 11th, 2007
kpi
Our team has made a submission to the MobileHCI 2007 conference in Singapore for the demonstration panel. We were accepted with the paper entitled “NFC for retailers”.
So if you’re in Singapore at the time of the conference, feel free to step by and check out our application. More information on the conference programme [here].
For any information regarding the demonstration application or to arrange a meeting, please contact Florian Resatsch: resatsch [at] gmx [dot] net.
June 20th, 2007
resatsch
Another approach for retailers seeking an extension of retail space for the tech savvy crowd of myspace.com or youtube.com users.
IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits named Social Retailing(SM): “At kiosks, teens can make buying decisions together, see what others have purchased, as well as purchase items that are not in stock in the store.”
The source also provides a nice video.
Interestingly they also mention NFC as key technology to “further serves to help retailers monitor inventory in real time and collect data that provides valuable insight into customer mindsets, behaviors and evolving needs.” That is a case also provided by the Prosumer B2B edition.
May 19th, 2007
resatsch
Huge success for the team: We have received an award at the First European NFC competition at WIMA 2007 in Monaco for our project Mobile Sales Assistant. We feel very proud and honored and the award looks really awesome! Thanks to the NFC Competition team and jury. You can read the official press release and locate our two students on the picture there (front row center to the right … 
April 24th, 2007
kpi
The IEB students team has successfully participated in the first European NFC competition and has been invited to the final round taking place at the first European NFC Developers Summit at WIMA 2007 in Monaco!
We are very happy about the invitation and are looking forward to meeting the European NFC developer community. See you down there!
April 10th, 2007
kpi
Vodafone and Deutsche Bahn announced their project Touch and Travel at CeBIT yesterday. They want to test ticketing with NFC phones starting in three German cities (including Berlin) in October. Vodafone Press Release. The project website is also quite informative.
March 17th, 2007
kpi
Joca and guenstiger.de offer a price check for mobile phones. The cooperation was announced end of last year. Spiegel reported recently in this article (german). It seems, you still have to type in product names.
Joca Press release (pdf)
March 13th, 2007
kpi
According to this article (german) in yesterday’s Financial Times Deutschland HP, publicis and more or less all relevant mobile phone manufacturers are planning a joint venture to create a mobile advertising market with 2D barcodes. Interestingly, this news only seems to exist in Germany where it was happily copied from FTD by some newspapers.
March 1st, 2007
kpi
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The Mobile Prosumer is a mobile phone application for delivering relevant product information to consumers at the Point of Sale.
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