Mobile Prosumer

Paper on Mobile Sales Assistant Published

June 3rd, 2009 resatsch

Recently, Stephan published a new paper entitled “Mobile Sales Assistant - An NFC-based product information system for retailers”.

The paper revolves around our long-term research on the idea of using a mobile phone for various retail use cases - be it customer or retailer.

Abstract: The Mobile Sales Assistant (MSA) is a mobile product information system for retailers based on a combination of Near Field Communication (NFC) and the Electronic Product Code (EPC). The MSA aims at optimizing the sales process in retail stores. It enables shop assistants to check the availability and stock information of products directly at the Point of Sale (PoS) with an NFC enabled mobile phone. Thus, shop assistants can inform their customers without letting them wait, which might increase customer satisfaction and sales. This paper presents a prototype, which has been implemented for a clothing department store, and evaluates its acceptance with a focus group of shop assistants.

Keywords: Electronic Product Code (EPC); Mobile Information Systems; Near Field Communication; Retail Business

Citation: S. Karpischek, F. Resatsch, F. Michahelles, E. Fleisch, Mobile Sales Assistant - An NFC-based product information system for retailers, Proceedings of the 1st International Workshop on Near Field Communication - NFC’09, Austria, February 2009.

Download: [here]

Stephan is working on the Smart Product project : http://www.smartproducts-project.eu/

We encourage everyone interested in the topic of object-communication, smart products or Near Field Communication to either contact us or send comments via wordpress. We are looking forward to discussing ideas and concepts.

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