Social Retailing
May 19th, 2007 resatsch
Another approach for retailers seeking an extension of retail space for the tech savvy crowd of myspace.com or youtube.com users.
IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits named Social Retailing(SM): “At kiosks, teens can make buying decisions together, see what others have purchased, as well as purchase items that are not in stock in the store.”
The source also provides a nice video.
Interestingly they also mention NFC as key technology to “further serves to help retailers monitor inventory in real time and collect data that provides valuable insight into customer mindsets, behaviors and evolving needs.” That is a case also provided by the Prosumer B2B edition.
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