“Shoppers want to be in control”
January 29th, 2007 resatsch
I found an interesting quote from Steve Carpenter, President of Media Cart company:
“Shoppers want to be in control,” says Mr. Carpenter. “They want information when they want it and where they want it. Retailers and manufacturers have to transform the way they interact with consumers. This does that.”
Mr Carpenter refers to his tech-filled shopping cart invented by his company. You can find the interesting article at the Dallas Morning News.
“[…] Media Cart Holdings Inc. has developed a smart cart using technologies that it believes will change the way shoppers shop, advertisers advertise and retailers build loyalty.”
Interestingly it also reflects the Mobile Prosumer approach of information at the point-of-sale. Referring to John Maeda 10 laws of simplicity I think the Mobile Prosumer is readily shipped on a device, the consumer already knows to use - making it easier to use than additional technology. Maybe a combination of both, intelligent shopping cart and Mobile Prosumer software could add to customer comfort for quick and easy shopping. Tell us what you think!
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